Written by Rune Larsen, Service Marketing Manager | 26 September 2019
In the hustle and bustle of day-to-day shipping operations, cutting costs in the short term often takes precedence over establishing a long-term ICT strategy.
When we look five to ten years further down the road, however, the bigger picture emerges. In a near future where digital technologies, such as ICT systems, have a potentially disruptive impact on maritime transport and supply chains, a myopic cost savings mindset will not only dull your competitive edge – it risks disrupting your market position.
Advances in maritime ICTs will drive substantial performance gains in shipping, by creating a more connected, integrated and automated industry.
To be able to harvest the business value – productivity increase, reduced ecological impact, cost reduction, quality improvements, and better decision-making – investing in IT solutions on your ships is a necessity,
You’re perfectly aware that maritime ICT is a key value driver on the horizon towards 2030. To present a solid business case to the other decision makers in your organisation, though, you need more than a vision of the future. You need a clear understanding of your company’s overall return on its investment in the technology.
Specifically, what ROI will you get from using the Dualog platform?
As a shipowner, you have invested significantly in satellite communication systems onboard your vessels. For obvious reasons. Being able to communicate and collaborate with shore-based operations is no longer a ‘nice to have’.
Today, commercial vessels require reliable satellite communications – to stay connected with their main offices, customers and ports, to satisfy crew welfare demands, and to meet ever-increasing customer expectations.
Your shipping operations depend on 24/7 ship-to-shore connectivity. The more you are organised to benefit from data communication (systems, IoT data, integration with customers, ports, etc.) the better-informed your business decisions will be.
This, in turn, can result in lowered cost, improved vessel and environmental performance – and, crucially, maximised profits.
In other words: higher returns on your IT investment onboard.
Investing in Dualog services is a strategic decision to retain predictability, stability and flexibility when it comes to operating services like Internet optimisation and maritime email, allowing you to get the most of your vessel IT investments.
Dualog’s versatile range of services enable you to...
The right email gets sent to the right person in time, file transfer is automated regardless of communication system, etc.
Administering rules for separate networks provides an added layer of security for business-critical computers.
Bringing unwanted data traffic to a minimum optimises your communication infrastructure and bandwidth usage.
Reliable ship-to-shore Internet access is essential for modern-day seafarers. Apart from influencing their choice of employer, connectivity can also create improvements in morale and subsequent worker retention.
The value of maritime IT hinges on the predictability of your shipboard systems. As a Dualog customer you are guaranteed a 99.5% system uptime.
Safeguarding your IT and OT system with 360° cybersecurity helps you stay secure from cyberattacks and keeps your systems operable, avoiding potential lost revenue and tainted brand reputation.
By defining your own architecture regardless of airtime provided equipment, you can have a fully standardised set of infrastructure solutions benefiting both the people onboard (as they are always using the same systems across the fleet) and your support function (e.g. being able to deploy a firewall rule simultaneously to all ships).
When you buy from an independent vendor like Dualog, you avoid being locked to only one vendor’s product selection and pricing. This gives you the strategic flexibility to choose the best technical services from different vendors.
All these advantages combined increase your ROI further.
Your sea operations are reliant on secure ship-to-shore transfer of data. Using Dualog solutions on your vessels ensures optimised use of your communication infrastructure, adding real business value.
Decisions in the shipping industry are being made at an ever-increasing pace. The Dualog platform puts you squarely in the forefront, enabling you to make the right decisions at the right time, in turn contributing to financial growth.
Rune Larsen is Service Marketing Manager in Dualog, with responsibilities for user experience design, visual design and marketing of existing and new services. Educated in business strategy and marketing from the Arctic University of Norway, he has more than 25 years of experience from the creative industry, where he worked as a consultant, designer and creative director in various advertising agencies and design studios. He's been orchestrating brand identity projects, design work and brand building campaigns for a wide range of organisations. He brings a passion for great design to the team, never compromising on the importance of the 'experience' part of UX. When not at the office, he enjoys hiking with his wife or is busy being a football coach for his youngest daughter. His fitness regime involves either running or cross-country skiing. Rune is an avid reader of business-related books, and he loves the occasional bottle of Barolo.